UpTempo Group: Social Media Scientists

Everyone knows Facebook is the most popular social network, but battling it out for second and third place are Google's YouTube and Google+.

 Presenting information to prospective customers can help you generate more sales for your business. Article marketing is a great way to do this. Online articles not only provide useful info ...

  We live in a litigious society that hovers over us every day waiting for us to make a mistake. The problem is we all make mistakes. An optometrist friend of mine looks at everything in life ...

Small businesses usually work with very limited budget, so any move to boost their performance, be it in production or in company growth, should be very

A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their br

A number of startups think social media is the cure for a broken health care system.

I came across this phrase in an article today and I haven’t stopped thinking about it. Social media ROI is delayed ROI. This may be tough to come to grips

Hey, bosses who block employees from using social media at work: You're doing it wrong. That's one conclusion that can be drawn from new data on the workplace by Evolv, a startu...

It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration.

Apps may be creating new jobs for developers and marketers. But around the edges of the rest of the economy, they're also starting to become a substitute for people who earn a paycheck.

Americans’ debt payments are at their lowest level in decades. U.S. households spent 10.4% of their after-tax income on debt payments in the final three months of 2012.

@WSJSTARTUP: What are the challenges of being a mom and an entrepreneur? What values can a mom teach her children as a result of being an entrepreneur? (See what our mentors have to say.) ...

For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still...

A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into...

As a communication tool, social media has a key role in society. On one hand, I embrace it. But on the other, I reject it.

If you are a digital marketer like me then you are also hearing a lot now a days about content marketing.I was planning to write few posts on content marketing

PQ Media/uberVU Research study also shows that men outpace women in initiating brand-related social dialogues.

I find it ironic that many executives struggle to see the business value of social networking, because as a group, executives tend to be some of the most highly networked individuals.

Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that

social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.

Marketing bosses from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike weigh in on their ever-changing business.